Why SnapStrat?

One engine that owns your most important decisions end-to-end.

Visualization of the SnapStrat decision process
Foundation

Repeatable

Same logic and structure every cycle. No spreadsheet roulette, no one-off models.

Secure

Role-based access, governed models, and auditable decision logic.

Collaborative

Brand, finance, and ops teams work the same decision space together.

Predictive

Scenarios grounded in data and outcomes, not gut feel or slideware.

Adaptable

Decision logic and data that adapts as fast as your business changes.

Tailored

Models shaped to your categories, processes, and strategy—not generic KPIs.

BI and spreadsheets explain the past. Your decisions live in the future.

Each piece of your current stack does something well. None of them is built to own cross-functional decisions end-to-end — across the flow and the foundations that actually make those decisions work.

Spreadsheets

Fast, flexible — and completely fragile.

What they’re good at

  • Ad-hoc analysis and quick one-person modeling.
  • Exploring ideas before there’s a formal process.
  • Cheap, familiar, and infinitely customizable.

Why they break for decisions

  • No shared logic — every cycle is a new version of the truth.
  • No governance, audit trail, or role-based access.
  • No connection to execution systems; everything is copy-paste.
Decision flow
Visualize Understand Decide Execute Learn
Foundations
Repeatable Secure Collaborative Predictive Adaptable Tailored

BI tools

Great at “what happened,” absent on “what should we do?”

What they’re good at

  • Governed reporting and consistent metrics.
  • Self-service dashboards across the business.
  • Drilling into performance after the fact.

Why they break for decisions

  • No encoded decision logic or trade-off rules.
  • Scenarios live in slide decks and meetings, not in the tool.
  • No push into execution systems, so insights die on the vine.
Decision flow
Visualize Understand Decide Execute Learn
Foundations
Repeatable Secure Collaborative Predictive Adaptable Tailored

SaaS apps

Excellent at workflow. Narrow on the actual decision.

What they’re good at

  • Executing a predefined flow in marketing, supply chain, or finance.
  • Embedding tasks and approvals into daily work.
  • Keeping a specific function efficient and compliant.

Why they break for decisions

  • One-size-fits-all. How do you differentiate?
  • Scenarios are limited to the tool's own data and their own rules.
  • Logic changes are gated by vendor roadmaps and configuration limits.
Decision flow
Visualize Understand Decide (in a silo) Execute Learn
Foundations
Repeatable Secure Collaborative Predictive Adaptable Tailored

Custom development

In theory, can do it all. In practice, locks you in.

What it’s good at

  • Deep integration with data, logic, and execution systems.
  • Highly specific workflows for a narrow set of decisions.
  • Strong control and governance when the build is fresh.

Why it breaks for decisions

  • Every new question becomes a new project and roadmap slot.
  • Logic changes move at release-cycle speed, not business speed.
  • Expensive and slow for a business that needs to move quickly.
Decision flow
Visualize Understand Decide Execute Learn
Foundations
Repeatable Secure Collaborative Predictive Adaptable Tailored
SnapStrat

decision engine

Built to own the whole decision flow across teams, brands, and channels — not just one slice of it.

What it’s built for

  • Running the full flow: visualize → understand → decide → execute → learn.
  • Encoding real objectives, trade-offs, constraints, and approval paths.
  • Connecting decisions directly into execution.

What you actually get

  • One place to explore scenarios, align stakeholders, and commit decisions.
  • Consistent logic and governance across every cycle.
  • A closed loop where real-world outcomes make the next cycle smarter.
Decision flow
Visualize Understand Decide Execute Learn
Foundations
Repeatable Secure Collaborative Predictive Adaptable Tailored